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Solving the ?glitch? As the sales process goes
January 4, 2012 | Leave a Comment
Solving the ?glitch? As the sales process goes along, customers have to be willing to take another step – to make further commitments (however small) of their time and attention.When customers already trust you and are interested in what you?re offering, they?ll take the next step without hesitation. Copyright © 2005 Off the Page Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process. A person has to think about whether it?s worth the effort or inconvenience to try or assess something new. Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them But with all the effort spent finding more business, it?s easy to forget that getting buyers to come in is easy compared to building a long-term relationship with the ones you have (your ?known? However, if they?re unsure about you (or had a prior negative experience), they?ll want to think about it – and just [...] gives you an advantage, while showing respect for buyers.) Do they add extra aggravations or increases the likelihood of them walking away? market). Whether it?s worth changing their existing preferences to consider what you?re offering.Reduce Obstacles that Make Customers Walk AwayImagine a typical sales process that takes eight-steps, from the time the person steps into the store (or website) looking for a particular product, until she walks out with it.
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